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There is a guideline published by ESOMAR. The guideline basically details what it takes to become a 'measurement company'. As for metrics, the few metrics of interest are opportunity-to-contact and visibility adjusted contacted Opportunity-to-contact (OTC), put simply, is the number of people that can potentially see the billboard. Visibility adjusted contact (VAC) is the actual number of people that actually sees the billboard.The difference between the 2 metrics are known as the visibility adjustments. These adjustments takes into account billboard size, angle of placement relative to road/crowd, etc. The current 'industry standard' to obtain OTC is using travel surveys (...

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Free Media Plan Ideas Are you a media planner or media buyer looking for ideas?  You have come to the right place. Email Bill@AllStarOneSheets.com and ask for our  Media Kit PDF. Inside you will find two of the most overlooked forms of advertising that will  turns heads and really make a direct impact on your target market in the areas that matter most.    CALL NOW: 855-562-9198 FOR MORE INFORMATION 

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We are a company based out of Miami Florida focusing on out-of-home advertising at gas stations, corner stores and other high traffic locations nationwide specializing in the Florida Marketplace.We provide large format 30" x 46" posters and 12" x 20" gas pump toppers. Our posters get installed on gas stations, corner stores and other really busy locations. Our gas pump toppers provide an eye level view of your messaging. They are installed directly in eye view above gas pumps. The affordability compared to traditional billboard advertising is very doable and provides an extended eye view reach of the target market...

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We are a company based out of Miami Florida focusing on out-of-home advertising at gas stations, corner stores and other high traffic locations nationwide specializing in the Florida Marketplace.We provide large format 30" x 46" posters and 12" x 20" gas pump toppers. Our posters get installed on gas stations, corner stores and other really busy locations. Our gas pump toppers provide an eye level view of your messaging. They are installed directly in eye view above gas pumps. The affordability compared to traditional billboard advertising is very doable and provides an extended eye view reach of the target market...

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We are a company based out of Miami Florida focusing on out-of-home advertising at gas stations, corner stores and other high traffic locations nationwide specializing in the Florida Marketplace.We provide large format 30" x 46" posters and 12" x 20" gas pump toppers. Our posters get installed on gas stations, corner stores and other really busy locations. Our gas pump toppers provide an eye level view of your messaging. They are installed directly in eye view above gas pumps. The affordability compared to traditional billboard advertising is very doable and provides an extended eye view reach of the target market...

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