Wifi and Proximity Marketing With Remarketing Technology RSS

Wifi and Proximity Marketing With Remarketing Technology -

Indoor location technology has created a lot of buzz by opening up a realm of opportunities for businesses and consumers to communicate with each other and with things around them. A year back, retailers were busy trying to leverage Wi-Fi to gain insights on consumer behaviour in great detail. The recent widespread adoption of iBeacon technology across verticals such as malls, museums and events have now got marketers wondering on the best way to leverage this new proximity-detection technology to engage their consumers better. If you too are looking to gain insights on how to plan a beacon pilot roadmap or how to plan your pilot budget, you might...

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