Platform For Proximity Smartphone Advertising RSS

Platform For Proximity Smartphone Advertising, Retail Marketing Solutions, Retail Smartphone Advertising -

2018 was the banner year for proximity marketing solutions like Bluetooth beacons and QR codes. While Tommy Hilfiger experimented with Bluetooth-tagged clothing, small business retailers used beacons to design experiences similar to Amazon Go. Not just that, Snapchat launched QR based Snapcodes, and Instagram, Amazon, and Google caught up. Clearly, as 2018 has come to an end and we move into 2019, the best way ahead is to combine the best proximity marketing technologies.    Beacons, QR codes and NFC are powerful alone but better together.    NFC, QR and beacons improve passenger experience at Bologna Airport    BLE beacons,...

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